CRM Director, Altar'd State
Angela, currently as the Director of CRM for Altar’d State, a female apparel and home goods brand – grounded on giveback within local and global communities, she took on the exciting responsibility of building their first CRM technical stack and launching a strategic communication plan, including a soon to be loyalty program across their multi-brand business. The pandemic has not slowed her team nor partners down. She believes CRM is more of a necessity now than ever before – customer relationship and the data ecosystem across channels will continue to be the core of off / online marketing for the long-haul. Consumers are only going to become more demanding in their desires for relevant, personalized and timely communications as to where and when they want to engage – a demand for CRM, customer data and AI to interconnect is not going away!