Bloomreach vs Bronto (Oracle NetSuite)

Bronto End of Life is Coming in 2022

Why just replace your ESP when you can upgrade?

Being able to send precise, targeted emails to segmented audiences is rapidly becoming the only way to have successful email campaigns. With Bronto, data is not as granular as today's marketers need. With Bloomreach Engagement, email marketers have a more flexible and customizable data structure allowing them more ways to create targeted campaigns, increasing CTR, open rates and ultimately, revenue and ROI. 

Best of all, the data aggregation, segmentation, email templates and campaign creation are all in one platform.

Compare Email Capabilities

Have you ever had an idea for a campaign based on certain customer behaviors but not had the data available. With Bronto, this is a marketers reality. However with Bloomreach Engagement, our CDP-powered omnichannel marketing tool with more built-in channels like email, push, weblayers, and in-app messages, all empowered by advanced real-time analytics, and a unified single view of the customer, allows marketers to run more effective campaigns.

 

Single Customer View yes yes
Audience Segmentation yes yes
Real-time analytics yes no
Customized marketing dashboards yes no
Predictive Capabilities yes no
Anonymous User Tracking yes no
Out-of-the box campaigns yes no
Customer Ratings
Quality of Support
9.6
Responses: 204
8
Responses: 210
Building and Personalizing Emails
9.2
Responses: 130
8.1
Responses: 129
Dynamic Content
9
Responses: 116
7
Responses: 106
Segmentation
9.3
Responses: 128
8
Responses: 112
Lead Nurturing
9
Responses: 79
7.5
Responses: 58
Data from Q1 2021

See How Bloomreach Stacks Up To Bronto as One of the World's Best CDPs

Case Studies - No fluff, just results

+73% Revenue per Email
+12% Email open rates

Benefit Cosmetics implemented our deliverability best-practices (list hygiene) to see a significant uplift in open rates and revenue per email within two quarters.

+429% Conversion Rate Increase

Weird Fish used Bloomreach's Plug&Play use cases to implement an extremely successful automated price drop alert watchdog within a matter of minutes.

6 weeks zero to live
+50% revenue per visitor
+40% email conversion

Bloomreach helped fashion brand White Fox keep up with changing trends post COVID by going from batch-and-blast to a successful personalization strategy (almost) overnight.

+30.9% revenue per email
+26% open rates
-12.8% unsubscribe rates

River Island utilized Bloomreach frequency management feature to implement a smart newsletter policy that would boost engagement, increase RPV, and improve domain reputation, thereby enhancing an already great email program.

1 DAY COVID CAMPAIGN EXECUTION TIME
+19% EMAIL OPEN RATE
+10% AOV

Olukai used Bloomreach to execute their first WFH campaign after COVID hit within just a day - from idea to launch. The team delivered a timely, unique, and on-brand email that surpassed average email performance.

7 DAYS zero to live
1M+ subscriber base

After Bloomreach's crazy fast implementation, Missguided saw improved open and click-through rates despite sending 50% fewer emails in an effort to improve sender reputation.

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Award Winning Technology

“[Bloomreach] really allows us to understand our customers and have one-on-one communication with them.”

Steven Johnson Ecommerce Director, OluKai

You’ll be in great company

Let’s help you grow.

There’s a reason why Bloomreach Engagement is trusted by 300+ customers worldwide. Find out today how we can help you achieve your desired business outcomes, while achieving scalable, repeatable growth. Complete the form and an advisor will reach out to schedule a time that suits you.

The 45-minute demo will provide:
  • An overview of the Bloomreach Engagement platform and its features
  • Consultation on how to leverage the platform for your specific needs
  • Customer success stories and commercial indication

Request a Demo