Every email marketer knows that sending an email isn't as simple as slapping content onto an HTML template, making it pretty, and hitting send.
So before you hit send...
There are several steps that go into the email process before and after you send an email that need to be carefully thought out and planned for. This customizable Email Planning, Tracking & A/B Test template will help you stay organized and strategically think through everything you need to execute a successful email campaign.
Download this customizable template to:
- Plan out your monthly campaigns, content, and audience segments.
- Plan A/B tests and keep track of what you're testing per campaign.
- Organize, track, and keep a record of historic A/B tests, results, and learnings.
- Track critical KPIs using an email metrics calculator.
- Calculate open rates, click-through rates, unsubscribe rates, spam rates, and conversion rates.
Meet the author
Divya Mulanjur is the Product Marketing Manager at Exponea. Before coming to Exponea, Divya was the Head of Email and Content Marketing at Suiteness. She was responsible for everything from lifecycle messaging, to email marketing, as well as brand and content strategy. She's passionate about charting the customer journey and building the lifecycle marketing flow.