The Paradox of Choice in E-Commerce 

Behavioral insights on 2021's new wave of online shoppers


Learn how the paradox of choice affects your customers and the best marketing psychology strategies you can use to alleviate overchoice issues. 

What's inside?

In this comprehensive e-book we'll walk you through the results of our behavioral study and show you how the paradox of choice affects online shoppers. You will also learn how you can apply specific marketing psychology techniques to different types of online shoppers to serve them.


Some of the highlights:

  • Profiles for the 7 new types of online shoppers
  • How the paradox of choice, or overchoice, affects online retail
  • Marketing automation strategies to help customer retention
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