Zero vs. 1st, 2nd & 3rd Party Data
Data is the world’s most valuable resource for consumer-facing businesses. Make use of data by having a detailed knowledge of collection methods and how to best use data to optimally serve customers.
What will you learn?
What are some of the highlights?
- A detailed breakdown of zero party, first party, second party and third party data.
- Best practices for collecting zero party data.
- A complete analysis of the advantages and disadvantages of each option, including addressing quality of the data and privacy.
Meet the authors
Jordan works closely with the content team and Exponea experts to create material that brings value to readers. With a background in teaching, training, and marketing, Jordan uses case studies, presentations, newsletters and more to illustrate what's possible in the martech world today.