Guide to Everything You Should Test in an Email.

We’ve put together all the elements of an email you can test, plus the key metrics that each element affects.
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Not sure where to start with email testing? Don’t worry, we've got you covered. 

What will you learn?

Every email marketer knows you should be AB testing your emails. That’s a no-brainer. But you don’t have to stop there. In this guide, we’ve put together all the elements of an email you can test, plus the key metrics that each element affects. Dive in, then get testing, and you’ll be an email-optimizing wiz in no time.

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What are some of the highlights?

  • Learn how to adjust about every element of your emails and tweak them to perfection.
  • Review the anatomy of an email and the most crucial elements to test.
  • Discover what to test, what to measure, why it matters, and testing ideas.

Meet the author

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Jordan Torpy

Jordan works closely with the content team and Exponea experts to create material that brings value to readers. With a background in teaching, training, and marketing, Jordan uses case studies, presentations, newsletters and more to illustrate what's possible in the martech world today.

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